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Startup Equity Reality Checker
Build a SaaS tool that helps startup employees model what their equity is realistically worth under different exit, dilution, and timing scenarios. The product would also benchmark whether a grant is fair for role, tenure, and company stage so users can decide whether to stay, negotiate, or leave.
Pourquoi c'est important
You are deep into a startup, your title has changed, your responsibilities have multiplied, and your upside is still mostly a story told by founders. You know the company is smaller, weaker, or less proven than the success stories being used as comparison points, but you still cannot tell whether your stake is generous, average, or almost meaningless. So you build rough spreadsheets, ask peers, and mentally compare uncertain future upside against a real salary you could earn elsewhere. The stress comes from not just missing data, but from needing a clear answer on a very personal question: is your loyalty financially rational or are you subsidizing someone else's optimism?
- · Conçu pour Early employees, senior individual contributors, and operator-leaders at startups who have equity but lack confidence in what it is actually worth..
- · Monétisation la plus probable : SaaS subscription.
La douleur · Récit
You are deep into a startup, your title has changed, your responsibilities have multiplied, and your upside is still mostly a story told by founders. You know the company is smaller, weaker, or less proven than the success stories being used as comparison points, but you still cannot tell whether your stake is generous, average, or almost meaningless. So you build rough spreadsheets, ask peers, and mentally compare uncertain future upside against a real salary you could earn elsewhere. The stress comes from not just missing data, but from needing a clear answer on a very personal question: is your loyalty financially rational or are you subsidizing someone else's optimism?
Détail du score
Signal du marché
Mise sur le marché
Operators and functional leaders at startups with 5-200 employees who have equity grants or verbal ownership promises and are considering a job move.
~150K-300K active globally
SEO long-tail
$49/month
20 paying users and 100 completed equity scenarios within 30 days from search traffic and founder-employee forums
Périmètre MVP · 1–2 semaines
- Define the 10 most common employee equity scenarios and assumptions
- Build a basic web calculator for stake, dilution, exit value, and tax-adjusted payout
- Create a simple input flow for salary-versus-equity comparison
- Draft benchmark categories by role, stage, and employee number
- Set up landing page with waitlist and one paid plan
- Add scenario saving and shareable result links
- Launch a benchmark survey to collect anonymized grant data
- Implement founder-claim comparison ranges using public acquisition and funding data
- Add recommendation outputs such as negotiate, hold, or explore market
- Run first acquisition tests on search-driven pages for startup equity questions
Différenciation
Pourquoi cela pourrait échouer
Auto-contre-argument — le signal de confiance le plus important
- 1The product may be seen as a nicer spreadsheet if benchmark depth is too shallow to change decisions.
- 2Users may hesitate to pay unless the tool has unusually strong trust signals, transparent assumptions, and clear legal disclaimers.
- 3Public data may be too noisy to support confident fairness comparisons for niche roles or unusual company situations.
Résumé des preuves
Comment l'IA a synthétisé cet aperçu — pas de citations textuelles
The discussion repeatedly centered on whether a 1% stake was fair, how much founder valuation claims should be discounted, and how to compare possible exit proceeds with outside salary offers. Several participants performed rough exit math by hand and questioned unrealistic valuation comparisons. This points to a clear demand for a structured tool that converts vague startup upside into decision-grade numbers.
Plan d'Action
Validez cette opportunité avant d'écrire du code
Prochaine Étape Recommandée
Construire
Signaux de demande forts. Vraie douleur et volonté de payer détectées — commencez à construire un MVP.
Kit de Textes pour Landing Page
Textes prêts à coller, basés sur le langage réel de la communauté Reddit
Titre Principal
Startup Equity Reality Checker
Sous-titre
Build a SaaS tool that helps startup employees model what their equity is realistically worth under different exit, dilution, and timing scenarios. The product would also benchmark whether a grant is fair for role, tenure, and company stage so users can decide whether to stay, negotiate, or leave.
Pour Qui
Pour Early employees, senior individual contributors, and operator-leaders at startups who have equity but lack confidence in what it is actually worth.
Liste des Fonctionnalités
✓ Exit scenario modeling with dilution and tax estimates ✓ Role-and-stage equity fairness benchmark ✓ Founder claim sanity check using comparable company ranges ✓ Stay-vs-leave compensation comparison dashboard
Où Valider
Partagez votre landing page sur r/r/startups — c'est exactement là que ces points de douleur ont été découverts.
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