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Founder Equity Split Decision Engine
Build a SaaS tool that helps founders determine fair equity splits when one party contributes capital and another contributes expertise, relationships, or execution. The product would model ownership, vesting, dilution, liquidation preference, and contribution weightings to produce defensible scenarios founders can review before involving counsel.
Pourquoi c'est important
You are about to start a company and the most important early decision is already contentious: how much of the business should go to the person who is critical to execution but not writing the check. Advice from peers ranges from token equity to near-equal ownership, and every answer seems to depend on vague ideas like loyalty, risk, and hustle. You do not want to insult a key partner, but you also cannot ignore the capital you are putting at risk. Spreadsheets and blog posts do not help because they fail to connect economics, governance, and founder expectations in one place. You need a tool that turns a messy emotional negotiation into a structured, explainable decision.
- · Conçu pour Repeat founders, small business acquirers launching new ventures, and first-time startup teams negotiating founder ownership where roles and capital contributions are unequal..
- · Monétisation la plus probable : SaaS subscription.
La douleur · Récit
You are about to start a company and the most important early decision is already contentious: how much of the business should go to the person who is critical to execution but not writing the check. Advice from peers ranges from token equity to near-equal ownership, and every answer seems to depend on vague ideas like loyalty, risk, and hustle. You do not want to insult a key partner, but you also cannot ignore the capital you are putting at risk. Spreadsheets and blog posts do not help because they fail to connect economics, governance, and founder expectations in one place. You need a tool that turns a messy emotional negotiation into a structured, explainable decision.
Détail du score
Signal du marché
Mise sur le marché
Founders forming a two-person company where one person contributes most of the cash and the other contributes critical commercial or operational expertise.
~50K-100K high-intent formations globally per year
SEO long-tail
$99/month
25 paying teams completing at least one shared equity scenario within 30 days
Périmètre MVP · 1–2 semaines
- Define 6 founder contribution dimensions and scoring logic for cash, role criticality, time commitment, replacement difficulty, network value, and downside risk
- Build a basic web form for two-founder inputs and ownership scenario generation
- Create three output structures: equal split baseline, capital-adjusted split, and vesting-based split
- Add simple assumptions for cliff, vesting, and founder departure outcomes
- Launch a landing page with one sample report and waitlist capture
- Generate PDF decision memos that explain how the suggested range was derived
- Add scenario comparison for salary versus equity tradeoffs
- Implement account creation and saved scenarios
- Add a disclaimer layer and optional handoff checklist for legal review
- Run founder interviews and refine scoring weights based on objections
Différenciation
Pourquoi cela pourrait échouer
Auto-contre-argument — le signal de confiance le plus important
- 1Founders may treat equity decisions as relationship-driven and ignore software recommendations when emotions or ego dominate.
- 2Existing free content and advisor opinions may be perceived as good enough for a one-time decision.
- 3Without strong credibility signals, users may hesitate to trust a new product for ownership decisions worth millions.
Résumé des preuves
Comment l'IA a synthétisé cet aperçu — pas de citations textuelles
The discussion showed sustained confusion over whether the person in question should be treated as an employee or a co-founder, with many commenters arguing the role classification changes everything. Roughly a dozen comments focused on fair ownership ranges, and the suggested numbers varied dramatically. Several participants also tried to separate founder effort from invested capital, indicating strong demand for structured scenario modeling rather than generic rules of thumb.
Plan d'Action
Validez cette opportunité avant d'écrire du code
Prochaine Étape Recommandée
Construire
Signaux de demande forts. Vraie douleur et volonté de payer détectées — commencez à construire un MVP.
Kit de Textes pour Landing Page
Textes prêts à coller, basés sur le langage réel de la communauté Reddit
Titre Principal
Founder Equity Split Decision Engine
Sous-titre
Build a SaaS tool that helps founders determine fair equity splits when one party contributes capital and another contributes expertise, relationships, or execution. The product would model ownership, vesting, dilution, liquidation preference, and contribution weightings to produce defensible scenarios founders can review before involving counsel.
Pour Qui
Pour Repeat founders, small business acquirers launching new ventures, and first-time startup teams negotiating founder ownership where roles and capital contributions are unequal.
Liste des Fonctionnalités
✓ Interactive founder split calculator with contribution categories for cash, time, expertise, and network access ✓ Scenario modeling for vesting, cliffs, preferred returns, and dilution ✓ Shareable fairness memo summarizing rationale and tradeoffs
Où Valider
Partagez votre landing page sur r/r/startups — c'est exactement là que ces points de douleur ont été découverts.
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